Question: Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?
- Audio ads
- Sponsored ads
- Video ads
Explanation
Audio ads help advertisers reach audiences across Alexa-enabled devices, mobile, and desktop. They are designed for audio-first environments where customers listen to streaming audio or other audio content. Alexa in-home devices support voice-based engagement, making audio the relevant ad type. This format fits connected-home listening behavior rather than visual shopping placements.
Why the other options are incorrect
Sponsored ads are self-service ads for shopping and display placements, not the ad type focused on Alexa in-home listening.
Video ads require a screen-based viewing environment, not the primary format for Alexa in-home audio devices.
Source for verification
https://advertising.amazon.com/solutions/products/audio-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.