Question: Taking action online to visit a product page or some other destination reflects which of the following advertising goals?
- Building brand awareness
- Driving traffic
- Reaching more customers
Explanation
Driving traffic focuses on encouraging customers to visit a destination such as a product detail page, Store, or website. This goal measures movement from ad exposure to a place where shoppers can learn more or take the next action. It supports consideration because customers are actively exploring after clicking or engaging. The key signal is the online visit, not broad exposure or purchase completion.
Why the other options are incorrect
Building brand awareness focuses on familiarity and recognition, not destination visits.
Reaching more customers focuses on audience exposure scale, not online actions that send shoppers to a page.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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