Question: Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
- Demographic
- Lifestyle
- In-market
Explanation
In-market audiences include customers who have recently shown shopping activity for products within a specific category or sub-category. These audiences are based on recent signals that indicate active consideration. This makes them useful for reaching shoppers who may be closer to purchase than broad interest-based groups. The category-level structure helps advertisers align campaigns with current shopping intent.
Why the other options are incorrect
Demographic groups audiences by attributes such as age, gender, or household characteristics, not recent product-viewing behavior.
Lifestyle reflects broader long-term interests and behaviors, not recent shopping activity in a specific category.
Source for verification
https://advertising.amazon.com/library/guides/amazon-dsp
https://advertising.amazon.com/solutions/products/amazon-marketing-cloud
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.