Question: Parents between the age of 30-35 is an example of which type of audience?
- Demographic
- In-market
- Lifestyle
Explanation
Demographic audiences are based on customer attributes such as age, gender, and household characteristics. A parent age range combines life-stage and age-based attributes. This makes it a demographic audience rather than an audience based on shopping intent or broad interests. The audience definition focuses on who the customers are, not what they recently viewed or purchased.
Why the other options are incorrect
In-market is based on recent shopping activity in a category or sub-category, not age or parental status.
Lifestyle reflects broad interest patterns, not demographic attributes such as age range or household composition.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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