Question: Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?
- Advertiser Audiences
- Amazon Brand Lift
- Media Planning
Explanation
Advertiser Audiences allow brands to use their own customer signals for Amazon Ads activation. Frequent flight activity is an advertiser-owned signal that can be incorporated into future campaign planning. This helps build relevant audiences based on direct customer relationships rather than only Amazon shopping signals. The tool is appropriate when the audience source comes from the advertiser’s own business data.
Why the other options are incorrect
Amazon Brand Lift measures campaign impact on brand perception, not advertiser-owned audience activation.
Media Planning helps plan reach and budget strategy, not onboard customer signals into campaigns.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.