Question: ______ metrics show the number of customers exposed to the ad, as well as the total number of exposures.
- Viewability
- Reach and frequency
- New-to-brand
Explanation
Reach measures how many unique customers were exposed to an ad. Frequency measures how often those customers were exposed. Together, these metrics help advertisers understand audience scale and exposure volume. They are commonly used for awareness-focused media planning and campaign evaluation.
Why the other options are incorrect
Viewability measures whether an ad had the opportunity to be seen, not how many customers were exposed.
New-to-brand measures customers who purchased from a brand for the first time within a defined lookback period, not exposure volume.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
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