Question: ______ is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.
- Amazon DSP
- Audience planning tool
- Campaign manager
Explanation
A demand-side platform supports programmatic media buying across Amazon and third-party inventory. It helps advertisers reach both new and existing audiences across the places where they stream, browse, and shop. This solution is designed for omnichannel campaign activation using Amazon Ads audience and measurement capabilities. Programmatic buying distinguishes it from planning or campaign setup tools.
Why the other options are incorrect
Audience planning tool supports audience insights and planning, not programmatic ad buying.
Campaign manager supports campaign setup and management, not the full programmatic buying solution.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.