Question: Audiences based on shopping interactions are built from which of the following shopping interactions?
- Browsing
- Keyword search
- Add to cart
Explanation
Shopping interactions can include signals that show active customer interest within Amazon shopping environments. Search activity indicates what shoppers are intentionally looking for before they view or purchase products. This signal helps advertisers build audiences around expressed product or category interest. It is useful for reaching customers whose shopping behavior shows relevance to a campaign objective.
Why the other options are incorrect
Browsing reflects exploration behavior, but it is not the specific interaction identified for this audience build.
Add to cart is a lower-funnel action, but it is not the interaction referenced here.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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