Question: Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
- Demographic
- In-market
- Lifestyle
Explanation
Demographic audiences are used to understand and reach customers based on audience attributes. Geographic location is an audience attribute that can help compare engagement patterns across locations. Product view comparison by location supports audience analysis before refining campaign strategy. This makes the audience type relevant for evaluating where interest is coming from.
Why the other options are incorrect
In-market is based on recent category or sub-category consideration, not geographic comparison.
Lifestyle reflects broad interest patterns, not location-based product view analysis.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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