Question: Detail page views and product review page views are measured at which stage of the customer shopping journey?
- Loyalty
- Consideration
- Awareness
Explanation
Viewing product details and reviews shows that shoppers are evaluating information before deciding whether to buy. These actions indicate active interest, comparison, and validation within the customer shopping journey. Amazon Ads uses this stage to assess product engagement rather than broad exposure or repeat behavior. The metrics reflect evaluation activity before a purchase action occurs.
Why the other options are incorrect
Loyalty applies after purchase and focuses on retention or repeat engagement, not product evaluation.
Awareness focuses on reach and discovery, not deeper product information review.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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