Question: Jane wants to run a campaign to reach readers of news and books. Which of the following options would be a channel to reach her desired audience?
- Amazon Music audio ads
- Kindle device ads
- Twitch streaming ads
Explanation
Kindle inventory fits a reading context because customers are already using the device for books and related content. Device ads are designed to appear within Amazon screen-based device experiences where customers are engaged with media or content. This makes the channel more relevant for reaching readers than audio or gaming-focused placements. The placement supports awareness by matching the message to a content environment associated with reading behavior.
Why the other options are incorrect
Amazon Music audio ads reaches streaming audio listeners, not a primarily reading-focused audience.
Twitch streaming ads reaches livestream and gaming-centered audiences, not the strongest fit for readers of news and books.
Source for verification
https://advertising.amazon.com/products/device-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.