Question: The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com - including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.
- Cross-channel planner
- Brand Innovation Lab
- Audience planning tool
Explanation
Cross-channel planner supports full-funnel media planning across Amazon Ads audience touchpoints. It helps advertisers estimate reach and evaluate how different channels can work together before campaign activation. The tool can inform budget allocation across sponsored ads, display, online video, Streaming TV, audio, and other placements. This makes it useful for building media plans that connect objectives across the customer shopping journey.
Why the other options are incorrect
Brand Innovation Lab creates custom brand experiences, not full-funnel media plans across channels.
Audience planning tool supports audience insight and discovery, not full cross-channel media plan creation.
Source for verification
https://advertising.amazon.com/resources/whats-new/cross-channel-planner
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.