Question: Which of the following campaign actions describes an advertiser with an awareness business goal?
- Launching a new social media campaign with new seasonal products
- Running an incentive to have customers subscribe to a monthly product box
- Creating a new web banner to gain more views on their landing page
Explanation
An awareness goal focuses on introducing a product, brand, or message to audiences who may not yet be familiar with it. Launching a campaign for new seasonal products supports discovery at the top of the customer shopping journey. The goal is to build reach and visibility before shoppers move into evaluation or purchase. This action is more aligned with generating initial interest than driving repeat purchase or lower-funnel engagement.
Why the other options are incorrect
Running an incentive is incorrect because subscription behavior aligns more closely with loyalty and repeat engagement.
Creating a new web banner is incorrect because gaining landing page views aligns more closely with consideration than broad awareness.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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