Question: Which of the following describes an advertiser strategy with a loyalty business goal?
- Running an incentive to have customers subscribe to a monthly product box
- Creating a new web banner to gain more views on their landing page
- Exposing a product to more potential customers through social media
Explanation
Loyalty goals focus on keeping existing customers engaged after purchase. A subscription incentive supports repeat purchasing and ongoing customer relationships. This stage is tied to retention rather than initial discovery or evaluation. Amazon Ads connects loyalty measurement with actions that show continued engagement over time.
Why the other options are incorrect
Creating a new web banner supports consideration because the goal is to drive more visits and evaluation.
Exposing a product supports awareness because the goal is to reach more potential customers.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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