Question: Which of the following metrics are generated from first-time customers and help advertisers understand ad-attributed purchases?
- New-to-brand metrics
- Reach and frequency metrics
- Success metrics
Explanation
New-to-brand metrics help advertisers identify whether an ad-attributed purchase came from a first-time customer of the brand. These metrics measure orders and sales from customers who have not purchased from the brand within the defined lookback period. This helps evaluate customer acquisition, not only total sales performance. The insight is useful for understanding how campaigns contribute to growing a brand’s customer base.
Why the other options are incorrect
Reach and frequency metrics measure audience exposure and exposure count, not first-time customer purchases.
Success metrics is a general performance category, not the specific metric set for ad-attributed first-time customer purchases.
Source for verification
https://advertising.amazon.com/help/G5EWB37XK4RS4J4T
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