Question: Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
- Small and medium-sized business
- Enterprise
- Partner
Explanation
Enterprise advertisers are large businesses that typically need broader advertising solutions across scale, measurement, and media planning. A large corporate retailer fits this advertiser type because its business size and advertising needs go beyond a smaller seller structure. Amazon Ads uses this distinction to help align advertisers with solutions suited to their operating scale. This classification focuses on business size and advertising complexity, not the specific product being sold.
Why the other options are incorrect
Small and medium-sized business applies to smaller advertisers, not a large corporate retailer.
Partner refers to organizations that support advertisers with services or technology, not the retailer advertising its own products.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.