Question: Overlap reports help advertisers to see overlap of audiences across their brand portfolio.
- False
- True
Explanation
Overlapping audiences help advertisers understand how a selected audience relates to other audiences with shared insights. The purpose is audience discovery, not reporting overlap across a brand portfolio. Amazon Ads uses this type of insight to support audience planning and expansion. Brand portfolio analysis would require a different measurement or analytics approach.
Why the other options are incorrect
True is incorrect because overlap insights are centered on audience relationships, not overlap across products or brands in a portfolio.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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