Question: Which ad type helps to drive brand discovery among customers searching for similar products in relevant shopping results?
- Sponsored Brands
- Sponsored Products
- Sponsored Display
Explanation
Sponsored Brands are designed to help customers discover a brand while they are browsing and searching on Amazon. They can appear in relevant shopping results and showcase brand creative such as a logo, headline, and products. This supports brand discovery by connecting the brand with shoppers already exploring related products. The format is better suited to introducing a brand than promoting only one product listing.
Why the other options are incorrect
Sponsored Products promotes individual product listings, not the broader brand discovery format.
Sponsored Display helps reach relevant audiences on and off Amazon, but it is not the primary sponsored ads format for brand discovery in shopping results.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.