Question: Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?
- Enterprise
- Partner
- Small and medium-sized business
Explanation
Amazon Ads partners are agencies, tool providers, and service providers that help advertisers manage and optimize Amazon Ads activity. A boutique marketing agency managing campaigns for clients fits this role because it supports other advertisers rather than promoting only its own business. This classification is based on the agency’s function within the Amazon Ads ecosystem. The focus is campaign management support, not company size alone.
Why the other options are incorrect
Enterprise applies to large advertisers promoting their own business at scale, not an agency managing campaigns for clients.
Small and medium-sized business describes advertiser size, not a service provider supporting other advertisers.
Source for verification
https://advertising.amazon.com/partners
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.