Question: During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?
- Loyalty goals
- Consideration goals
- Awareness goals
Explanation
Loyalty goals focus on post-purchase behavior and continued customer engagement. Repeat purchases show that customers are returning after an initial purchase. Measuring second or third purchases helps evaluate retention and long-term customer value. This goal is tied to strengthening existing customer relationships rather than generating initial discovery or evaluation.
Why the other options are incorrect
Consideration goals focus on product evaluation actions, not repeat purchase behavior.
Awareness goals focus on reach, visibility, and discovery, not customer retention.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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