Question: Ana would like insight into how alternative marketing channels, like social, video, display, and email, impact shopping activity and sales performance on Amazon.com. Which Amazon Ads measurement solutions can she use?
- Omnichannel Metrics
- Amazon Attribution
- Amazon Brand Lift
Explanation
Amazon Attribution measures how non-Amazon marketing channels contribute to shopping activity and sales performance on Amazon. It supports insights across channels such as social, video, display, and email. This helps connect external media activity to Amazon outcomes like product views, add-to-cart activity, and purchases. The solution is designed to evaluate off-Amazon marketing impact on Amazon shopping behavior.
Why the other options are incorrect
Omnichannel Metrics measures sales impact across online and offline channels, not attribution for non-Amazon media channels.
Amazon Brand Lift measures changes in brand perception, not shopping activity and sales performance from external channels.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-attribution
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.