Question: Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
- Advertiser audiences
- Amazon audiences
- Audience planning tool
Explanation
The provided key appears inconsistent with Amazon Ads terminology. Advertiser Audiences use an advertiser’s own audience sources, such as website visitors, loyalty customers, and recent sales leads. Amazon Audiences are built from Amazon’s first-party shopping, browsing, and streaming signals. The audience source described is advertiser-provided, so the Amazon Ads concept that fits is Advertiser Audiences.
Why the other options are incorrect
Audience planning tool is used for audience planning and insights, not for onboarding advertiser-owned audience sources.
Amazon audiences is incorrect because it refers to Amazon-built audience segments, not audiences based on an advertiser’s own visitors, loyalty members, or leads.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.