Question: A music store wants to understand the percentage of repeat customers to run a customized campaign. Which insight would be most useful to review to build a strategy around?
- Demographic insights
- Purchase frequency insights
- Timing insights
Explanation
Purchase frequency insights help advertisers understand how often customers buy from a brand or category. Repeat-customer percentage is tied to purchasing cadence and customer return behavior. This insight supports customized campaign strategy because it can separate one-time buyers from customers who purchase again. It is most relevant for planning loyalty or retention-focused messaging.
Why the other options are incorrect
Demographic insights describe audience characteristics, not repeat purchase behavior.
Timing insights identify when customer activity happens, not how often customers return to purchase.
Source for verification
https://advertising.amazon.com/insights-and-planning
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