Question: A metric recommended for measuring loyalty goals is:
- Video completions
- Repeat purchases
- Add to cart
Explanation
Repeat purchases measure whether customers continue buying after an initial purchase. This makes the metric directly aligned with loyalty because the goal is retention and ongoing engagement. Repeat behavior shows that advertising or brand experience may be supporting long-term customer relationships. It is more relevant to loyalty than exposure, video engagement, or pre-purchase actions.
Why the other options are incorrect
Video completions measure video engagement, not repeat customer behavior.
Add to cart shows purchase intent before checkout, not post-purchase loyalty.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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