Iris has a new logo that includes a custom photo of a traveler using their camera on safari and taking a photo of a lion. Based on Amazon sponsored ads policies, would this ad be approved?

Question: Iris has a new logo that includes a custom photo of a traveler using their camera on safari and taking a photo of a lion. Based on Amazon sponsored ads policies, would this ad be approved?

  • No
  • Yes, in certain regions
  • Yes

Explanation

Brand logo assets must be clean, recognizable, and based on the brand’s registered logo. A custom photo or lifestyle image cannot be used as the logo in a Sponsored Brands ad. The safari image would also make the logo visually complex and less suitable for clear brand identification. Amazon Ads separates logo requirements from custom image requirements, so a lifestyle scene should not replace the required logo asset.

Why the other options are incorrect

Yes, in certain regions is incorrect because logo asset requirements are not approved simply by changing the advertising region.

Yes is incorrect because a custom or lifestyle image does not meet Sponsored Brands logo requirements.

Source for verification

https://advertising.amazon.com/library/guides/sponsored-brands-display-ads-moderation

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.

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