Question: Shirley wants to target specific products that are similar and/or related to her product. Which targeting method should they use?
- Individual product targeting
- Negative keyword targeting
- Category targeting
Explanation
Individual product targeting lets advertisers choose specific products to target within a Sponsored Products campaign. This method is suitable when the goal is to reach shoppers viewing similar or related product detail pages. It gives more precise control than targeting a broad product category. Product-level targeting can help place ads near relevant items that shoppers are already considering.
Why the other options are incorrect
Negative keyword targeting prevents ads from showing for selected search terms and does not target related products.
Category targeting reaches a broader group of products within a category instead of selecting specific products individually.
Source for verification
https://advertising.amazon.com/help/GB2JECV9CJK6R6AL
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