Question: Superpower Batteries has insights about which keywords audiences are frequently reviewing. Which keyword targeting method should they consider?
- Phrase match
- Broad match
- Negative match
Explanation
Phrase match helps advertisers target shopper queries that contain the selected keyword phrase or close variations. This method is useful when advertisers have insights into keywords shoppers are already using or reviewing. It gives more control than broad match while still allowing relevant query variation. Phrase match can help reach audiences with known search behavior without limiting delivery as tightly as exact match.
Why the other options are incorrect
Broad match is incorrect because it is better for wider discovery when keyword intent is less defined.
Negative match is incorrect because it blocks selected terms from triggering ads instead of targeting known relevant keyword phrases.
Source for verification
https://advertising.amazon.com/library/guides/keyword-match-types
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