Question: If Saanvi's business goal is to encourage repeat purchases and improve customer loyalty as part of an always-on brand strategy, which solution can help them?
- Sponsored Brands
- Posts
- Sponsored Products
Explanation
Posts help brands share lifestyle and product content with shoppers in a free, always-on brand shopping experience. This solution supports ongoing engagement by helping shoppers discover more brand content and products over time. It is useful for loyalty-focused goals because it keeps the brand visible beyond a single campaign flight. Posts can support repeat purchase behavior by encouraging shoppers to continue exploring the brand’s product range.
Why the other options are incorrect
Sponsored Brands is incorrect because it is a paid ad solution mainly used to drive brand discovery, consideration, and traffic.
Sponsored Products is incorrect because it promotes individual product listings and is more focused on product discovery and sales.
Source for verification
https://advertising.amazon.com/library/guides/creating-your-brand-foundation-on-amazon
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.