Question: Which of the following sponsored ads solutions can help advertisers reach more customers and build brand awareness.
- Brand Follow
- Sponsored Products
- Sponsored Brands
Explanation
Sponsored Brands are designed to help shoppers discover and engage with a brand through creative ad formats such as logos, headlines, videos, lifestyle images, and product collections. These ads can appear in high-visibility placements, including shopping results and product detail pages. They support brand discovery by sending traffic to a Brand Store or relevant product pages. This makes them suitable for advertisers focused on reach, consideration, and brand awareness.
Why the other options are incorrect
Brand Follow is an engagement feature, not a sponsored ads campaign solution for building awareness through paid placements.
Sponsored Products primarily promote individual product listings and are more focused on driving product discovery and sales.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.