Question: Super Power Batteries includes has an ad that includes a direct comparison to competitor brands. Based on Amazon sponsored ads policies, would this ad be approved?
- Yes
- Yes, in certain regions
- No
Explanation
Amazon Ads policies do not permit direct comparisons to competitor brands in sponsored ads content. Competitive claims can mislead shoppers if they imply superiority over a named brand without compliant substantiation. Sponsored ads copy must remain accurate, professional, and suitable for the shopping experience. A direct competitor comparison would not meet Amazon Ads creative acceptance requirements.
Why the other options are incorrect
Yes is incorrect because direct comparison to competitor brands is not permitted under Amazon Ads policy.
Yes, in certain regions is incorrect because the issue is the competitor comparison itself, not regional approval.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.