Question: Which metric would best reflect success in driving loyalty?
- Impressions
- Add to cart
- Subscribe and Save
Explanation
Loyalty is measured through repeat engagement rather than first exposure or short-term consideration. Subscribe & Save reflects an ongoing purchase relationship because it is tied to recurring orders. This signal is stronger for loyalty measurement than a single cart action. In Amazon Ads measurement, loyalty outcomes are evaluated after customers have already moved beyond awareness and consideration.
Why the other options are incorrect
Impressions measure exposure, not repeat customer behavior.
Add to cart indicates consideration or purchase intent, not ongoing loyalty.
Source for verification
https://advertising.amazon.com/library/guides/customer-loyalty
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