Question: Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?
- It is typically the highest performing ad type regardless of category
- eCommerce display ads are best at driving consideration
- This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page
Explanation
Amazon Ads requires eCommerce display creatives when a display ad links to an Amazon product detail page. These creatives pull retail-aware elements such as live price, deals, and product information from the associated ASIN. This helps keep the ad aligned with current product detail page information. A standard static display ad cannot reliably reflect changing Amazon retail details.
Why the other options are incorrect
Option A makes an unsupported performance generalization that is not the policy reason.
Option B describes a campaign objective, not the compliance requirement for linking to a product detail page.
Source for verification
https://advertising.amazon.com/resources/ad-specs/ecommerce
https://advertising.amazon.com/help/GJM25U3CJNVFC6QY
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.