Question: Which of the following best describes Amazon Ads guidelines and policies around claims?
- Cannot be older than 24 months
- Cannot be older than 18 months and must come from a reputable source
- Cannot include any claims in ad creative
Explanation
Amazon Ads claims and substantiation policy requires advertising claims to be accurate and supported by evidence. Claims such as awards, survey results, performance statements, and comparisons must have clear proof from a reliable source. Amazon Ads also requires substantiation to be recent enough for the claim to remain valid. Unsupported or outdated claims can make ad creative non-compliant.
Why the other options are incorrect
Option A is incorrect because Amazon Ads does not use 24 months as the stated claims standard.
Option C is incorrect because Amazon Ads allows claims when they meet claims and substantiation requirements.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
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