Question: Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?
- No
- Yes
Explanation
Amazon DSP is available to advertisers that sell in the Amazon store and advertisers that do not. Non-endemic advertisers can use Amazon DSP to reach relevant audiences across Amazon-owned and third-party inventory. Campaigns can drive traffic to non-Amazon destinations when the advertiser does not sell products in the Amazon store. Eligibility is based on using Amazon DSP media capabilities, not on having Amazon retail listings.
Why the other options are incorrect
No is incorrect because Amazon DSP supports advertisers that do not sell in the Amazon store.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.