Question: Which best describes the benefit of using the Discovery tab in Amazon DSP?
- Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria
- Enables you to identify high-performing creative
- Enables you to discover the optimal bid for a campaign
Explanation
The Discovery tab in Amazon DSP is used within Inventory hub to find deal inventory that matches campaign needs. It supports filtering across off-the-shelf and custom deals based on selected campaign criteria. Relevant deals can appear in real time as filters are applied. This helps streamline deal discovery before activation in campaign setup.
Why the other options are incorrect
Option B is incorrect because creative performance is not the purpose of the Discovery tab.
Option C is incorrect because bid selection is handled through bidding controls, not the Discovery tab.
Source for verification
https://advertising.amazon.com/help/GZGLB5BHXTQVCK7R
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