Question: What is the standard attribution window for Amazon DSP?
- 14 Days
- 7 Days
- 21 Days
Explanation
Amazon DSP uses a standard attribution window to determine whether eligible ad interactions can receive conversion credit. This window applies to attributed activity such as clicks, views, and downstream conversion events. It helps keep conversion reporting consistent across campaigns. Events outside the eligible lookback period are not counted as attributed conversions.
Why the other options are incorrect
7 Days is shorter than the standard Amazon DSP attribution window.
21 Days is longer than the standard Amazon DSP attribution window.
Source for verification
https://advertising.amazon.com/help/GX7KDKHMWQYMJ385
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