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Display ads on Amazon.com must always contain the advertiser

Display ads on Amazon.com must always contain the advertiser's brand name and/or logo.

Question: Display ads on Amazon.com must always contain the advertiser's brand name and/or logo.

  • False
  • True

Explanation

Amazon Ads requires display ads on Amazon.com to clearly identify the advertiser. A visible brand name or logo helps customers understand who is advertising before they engage with the ad. This supports transparency and reduces the risk of misleading creative. The requirement applies to onsite display creative because the advertiser identity must be clear in the ad experience.

Why the other options are incorrect

False is incorrect because Amazon.com display ads must clearly identify the advertiser through a brand name or logo.

Source for verification

https://advertising.amazon.com/resources/ad-policy/quick-reference

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.

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