Question: What is a recommended best practice for setting up Amazon DSP campaigns to improve performance?
- Run cross-device campaigns by setting up separate line items for each device type
- Focus your targeting exclusively on Amazon's owned and operated (O&O) inventory to maximize reach
- Consolidate all line items into a single campaign to simplify management and optimization
Explanation
Amazon DSP performance optimization works best when delivery settings can be evaluated and adjusted at the right level of control. Separate line items by device type make it easier to compare delivery, bids, pacing, and performance across desktop, mobile, tablet, and connected TV environments. This structure supports more precise optimization than combining all device traffic into one delivery setup. It also helps identify which device environments are contributing most effectively to the campaign goal.
Why the other options are incorrect
Option B is incorrect because limiting delivery to owned and operated (O&O) inventory can restrict reach.
Option C is incorrect because consolidating all delivery into one campaign can reduce optimization control across line items.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
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