Question: Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?
- Conversion attribution
- Custom reporting
- Attribution window
Explanation
Conversion attribution assigns conversion credit to eligible ad interactions that occurred before the advertiser-defined goal. In Amazon DSP, attributed events can include actions such as purchases, detail page views, or other configured conversion events. Attribution uses eligible clicks or views within the relevant attribution window to connect media exposure to outcomes. This helps evaluate which campaign activity contributed to measurable business results.
Why the other options are incorrect
Custom reporting refers to report configuration, not the attribution method that assigns credit to ad interactions.
Attribution window is the time period used for eligibility, not the measurement result itself.
Source for verification
https://advertising.amazon.com/help/GX7KDKHMWQYMJ385
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