Question: If Kitchen Smart's business objective is to reach more customers, what type of ad solution would meet their needs?
- Sponsored Brands
- Brand Follow
- Sponsored Products
Explanation
Sponsored Brands help advertisers reach more customers by increasing brand visibility in Amazon shopping experiences. These ads can appear in prominent placements such as shopping results and product detail pages. They support brand discovery by using creative formats that can include a logo, headline, video, or product collection. This makes them suitable for awareness and consideration goals.
Why the other options are incorrect
Brand Follow is incorrect because it supports ongoing engagement with shoppers who already choose to follow a brand.
Sponsored Products is incorrect because it is mainly used to promote individual product listings and drive product-level sales.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.