Question: What can the Performance Planner recommend?
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Including or excluding "Google search partners"
- Using "Target impression share" as an automated bid strategy
Explanation
Performance Planner utilizes machine learning to analyze historical auction data and project future campaign outcomes across various spend scenarios. By simulating these variables, it identifies the most efficient allocation of financial resources to maximize specific goals like overall conversions or conversion value. To achieve these projected results, the system explicitly generates actionable suggestions for adjusting the overall daily budget and the primary automated bidding targets. Modifying the Target CPA at the campaign level ensures the underlying algorithms calibrate to the newly forecasted optimal efficiency threshold.
Why the other options are incorrect
Applying bid adjustments to specific locations is managed through manual campaign settings rather than being dynamically generated by overarching budget forecasting models.
Including or excluding Google search partners represents a foundational network distribution choice rather than a financially optimized bidding recommendation.
Target impression share prioritizes absolute visibility and placement over the performance-driven metrics of clicks or conversions that the forecasting tool evaluates.
Source for verification
https://support.google.com/google-ads/answer/9230124
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