Question: You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- Topics
- Placements
- Keywords
- Remarketing lists
Explanation
Similar Audiences in Google Display Ads are built from remarketing lists. They use data from previous visitors to a website or app to find new users who have similar behaviors and characteristics, making it easier to reach a broader audience that is likely to engage with the campaign.
Why the other options are incorrect
A) Topics targeting is based on the content of webpages, not user behavior or remarketing data.
B) Placements focus on where ads will appear (specific websites or apps), not on user behaviors.
C) Keywords are used for targeting search queries and are not directly related to Similar Audiences, which are based on user behavior and remarketing.
Source for verification
https://support.google.com/google-ads/answer/6167122
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.