Question: Pricing for Waze Ads is based upon what type of model?
- CPM
- Flat rate
- Yearly subscription
- Monthly budget
Explanation
CPM is the pricing mechanism used for Waze local advertising because charges are tied to ad impressions. This model matches map-based placements where visibility to nearby drivers is a key media value. Waze Ads measures delivery through exposure before tracking actions such as clicks, calls, saves, or navigations. Flat fees, subscriptions, and budget cycles describe payment structures, not the impression-based buying model.
Why the other options are incorrect
Flat rate does not reflect impression-based media delivery.
Yearly subscription is not the Waze advertising pricing model.
Monthly budget describes spend planning, not how ad inventory is priced.
Source for verification
https://support.google.com/wazeads
https://support.google.com/google-ads/answer/3246303
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.