Question: In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?
- $50K or less
- $75K
- $90k
- $100K or more
Explanation
This audience statistic describes the income profile of U.S. Wazers. It is used in Waze Ads positioning to show that the platform reaches drivers with strong consumer purchasing power. Household income helps advertisers evaluate whether the Waze audience matches local business goals. The percentage refers to audience composition, not campaign delivery or pricing.
Why the other options are incorrect
$50K or less does not match the stated high-income audience segment.
$75K is below the reported household income threshold.
$90k is not the income level associated with the 46% figure.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.