Question: Waze uses insights to effectively target drivers _____?
- When they are at work
- When they are at home
- When they are near your business or visiting your competitors
- When they are not using Waze
Explanation
Waze Ads use real-time driving context to connect advertisers with users during active navigation moments. Targeting is based on location signals and movement patterns, not static demographic placement alone. This supports local intent by reaching drivers when a business destination is contextually relevant. The approach helps convert map visibility into Navigations and store visits.
Why the other options are incorrect
At work is not the specific Waze Local targeting context.
At home is not the movement-based use case emphasized by Waze.
Not using Waze is incorrect because targeting depends on activity within the Waze environment.
Source for verification
https://support.google.com/wazeads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.