Question: Which self-service Amazon Ads tool allows advertisers to create and manage video ads, device ads, and audio ads?
- Seller Central
- Amazon DSP
- Amazon advertising console
Explanation
Amazon DSP is the self-service programmatic buying tool for running video, audio, and device-based advertising. It supports campaign activation across Amazon-owned inventory and third-party destinations. These ad formats are managed through the programmatic media buying environment rather than seller account tools. This makes it the correct tool for broader display, video, audio, and device ad campaign management.
Why the other options are incorrect
Seller Central is used to manage selling activity and seller account operations, not these Amazon Ads media formats.
Amazon advertising console is primarily used for sponsored ads campaign management, not programmatic video, device, and audio ad buying.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.