Question: Wang has overstocked inventory and wants to run a lightening deal. What is the minimum percentage discount Wang can offer on his products?
- 15% discount off the purchase price
- 20% discount off the Amazon.com price
- 15% discount off the Amazon.com price
Explanation
Lightning Deals require a minimum savings threshold before the deal can run. The discount is evaluated against the Amazon.com price, not against a seller’s purchase cost or internal margin target. This helps ensure the deal represents a visible customer-facing savings opportunity. The requirement is especially relevant for overstocked inventory because the deal must still meet Amazon’s promotional pricing rules.
Why the other options are incorrect
Purchase price basis is incorrect because Lightning Deals are evaluated against the customer-facing Amazon price.
20% Amazon.com price is incorrect because it is higher than the minimum requirement for Lightning Deals.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/G202111490
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.