Question: A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
- User reviews
- Website traffic
- New users and installs
- In-app actions
Explanation
At launch, an app usually needs enough adoption volume to create a base for future engagement and monetization. App campaigns can be optimized for early growth by focusing on acquisition before deeper in-app behavior data is available. A larger user base also helps generate performance signals for later optimization toward valuable actions. This approach fits the launch phase because retention, reviews, and monetization depend on first building app usage.
Why the other options are incorrect
User reviews Reviews become more meaningful after enough people have used the app.
Website traffic App launch success is measured through app growth signals, not visits to a website.
In-app actions In-app actions are usually prioritized after the app has enough active users and event data.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
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