Question: What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
- App downloads are growing year over year.
- While on mobile devices, users spend the majority of time in apps.
- Apps require minimal maintenance.
- Apps deliver better brand awareness than websites.
Explanation
Apps create a direct mobile touchpoint where frequent engagement can happen beyond a mobile website. In Google Ads, App campaigns support both acquisition and re-engagement goals across the app lifecycle. A strong app presence can help a brand build first-party user relationships through installs and meaningful in-app activity. App promotion is valuable because mobile behavior gives apps a central role in reaching and retaining users.
Why the other options are incorrect
Brand awareness Websites can also build awareness, so this is not a specific reason apps must be included.
Minimal maintenance Apps require ongoing updates, measurement, creative testing, and user experience improvements.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.