Question: Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?
- Data-Driven Attribution
- Last Non-Direct Click Attribution
- Google Ads Attribution Settings
- Property Level Attribution Settings
Explanation
Attribution settings determine how Google Analytics assigns conversion credit across ads, clicks, and other touchpoints. The Conversion Performance Report uses the property’s configured attribution approach for conversion reporting in the Advertising workspace. This keeps conversion credit rules consistent across applicable Google Analytics reporting surfaces. It is separate from Google Ads-specific attribution controls.
Why the other options are incorrect
Last Non-Direct Click Attribution is a specific attribution approach, not the governing settings area for this report.
Data-Driven Attribution is an attribution model, not the settings scope that controls the report.
Google Ads Attribution Settings apply within Google Ads and do not govern this Google Analytics report.
Source for verification
https://support.google.com/analytics/answer/10597962
https://support.google.com/analytics/answer/16638051
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